SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: The online video revolution is underway. Are you prepared? Spending by US marketers on online video ads continues to grow at double-digit rates with spending on such ads to top $4 billion by 2011. In addition to teens and young adults, Gen X’ers, boomers and even seniors are gravitating to video sites. The battle continues between user generated content sites, such as YouTube and Heavy.com, and traditional broadcast and cable networks, all of which are scrambling to place their professional video content online. In this fast-paced, information-intensive session, eMarketer CEO Geoff Ramsey whizzes through the numbers to provide valuable insight into the current online video landscape and address key issues and challenges such as: A viable business model for online video advertising has yet to emerge / Advertisers and content providers are struggling to develop ad formats for online videos that engage viewers without turning them off / The video viewing experience on the Web still pales in comparison to television / Measurement standards for online video advertising are still in early development / Advertisers wanting to connect with the online video audience must increasingly migrate away from standard, television-like ads towards content that is inherently entertaining and compelling