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The Consumer Experience in a Multi-Platform World
| Wednesday, April 16 | ||||
|---|---|---|---|---|
| 5:15pm - 6:15pm | X | The Consumer Experience in a Multi-Platform World << less at Moscone Center Moscone Center | ||
About In this rapidly emerging multi-platform universe, the opportunities to create innovative and compelling marketing campaigns are seemingly endless. Marketers have the opportunity to reach new and more refined audiences with new forms of creative and branded sponsorships, and media companies have a wealth of new platforms and resulting content and advertising inventory models to offer their marketing partners. With this opportunity comes the major challenge of prioritization, execution and go-to market capabilities. In this session, two sets of presenters will discuss how they approached strategy, development and execution for their innovative, new multi-platform initiatives. Specifically, they’ll address how they managed internal teams and external vendors to conceptualize and deliver successful content into the marketplace and how they delivered on the advertising value proposition for their clients. Website http://www.ad-tech.com/sf/session_detail.asp?session=763&refad=1 | ||||
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NEW! Schedule a meeting with the attendees below by clicking on their profile!njtabbal sirkleck jhummel johnengler webby valerietsai
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