SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: How do you make your mobile ads relevant to the consumers you’re trying to reach? How can publishers and advertisers work together to target the mobile audience? Should consumers “opt-in” or can advertisers develop non-intrusive, highly targeted advertising that consumers will readily accept? What mobile formats (e.g., WAP, SMS/messaging, banner ads) will pave the way in 2008 and beyond? And how will new offerings, such as rewarding consumers who view mobile advertisements with additional airtime or prize drawings, fare in the current advertising landscape? Join this panel of experts to learn the truth about mobile advertising as well as what other strategies can be employed for success.