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Futuresearch - Watch This Space
| Tuesday, April 15 | ||||
|---|---|---|---|---|
| 2:15pm - 3:15pm | P | Futuresearch - Watch This Space << less at Moscone Center Moscone Center | ||
About Search advertising is predicted to hit $16 billion by 2011; so where is the growth coming from? Who’s going to be buying which flavor of search ad products next year? Search marketers struggle to embrace non-performance media being sold search-style as auctioned media, while traditional advertisers and agencies have yet to fully maximize search but control the budgets for TV, radio and print. With predictions that video advertising will hit $7.5 billion and contextual advertising will hit $4.5 billion by 2012, come and explore the opportunities and realities of current contenders in the category of “the next big thing.” Hear representatives from major search engines and major brands discuss the buy and sell side of innovation, exploring issues of technology, budgets and integration. Website http://www.ad-tech.com/sf/session_detail.asp?session=740&refad=1 | ||||
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NEW! Schedule a meeting with the attendees below by clicking on their profile!adtech321 dhelmreich sdfsdf MerelyHuman valerietsai CWolve
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