SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: From high-definition and multi-platform programming to the on-demand universe of DVRs, TiVo, Slingbox, and others, television is being catapulted by technology into a whole new world where it can be consumed anytime, anywhere and on any device. Our TV 3.0 experts delve into the theory and research behind consumer’s new TV consumption habits and look at how leading broadcasters are taking advantage of the multi-platform landscape in an era where media can be distributed via broadcast and cable, through podcasts and vidcasts and on-demand via multiple platforms, including mobile. How are viewers watching television and what are their attitudes towards new forms of programming and advertising? This session looks at how these collective tectonic shifts are affecting the overall value proposition of television advertising in a multi-platform world.