SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Some brand marketers complain that the sites where they like to advertise are always out of inventory, but if you suggest that marketers can find new or equivalent audiences by using an ad network with its impressive reach and optimization technologies, their eyes widen in alarm. Is this anxiety justified? Ad networks have come a long way since the dreary days of remnant inventory and pure DR ads during the dotpocalypse... or have they? Join this star-studded and audience-interactive session with representatives from Yahoo!, AOL's Platform-A and Specific Media on the ad network side, along with a top-flight media buyer from ICON and the senior digital marketer from ConAgra. We'll dig into the costs of transparency, the benefits of a smaller site list, how behavioral targeting changes the game and more. Come with questions!