SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Consumer generated content, social networking, online video, ad networks, activation, engagement, mobile marketing, the death of television as we know it and so much more—The digital revolution is in full swing and the velocity of change only seems to be increasing. Estimates indicate that online advertising spending will surge to $32 billion by 2010 as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers, optimize messaging and delivery and, ultimately, drive brand preference. Find out what technologies and trends will be at the forefront tomorrow and what will fall along the roadside. We are pleased to partner with the Interactive Advertising Bureau (IAB) to present this State of the Industry session moderated by IAB CEO and President Randall Rothenberg. If you need a primer on where things stand today and also need to prepare to embrace and leverage what comes next, don’t miss this important session.