SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: The definition of interactive continues to change. Digital is no longer a fixed medium, but is now making its way out of the home and the office into new venues and devices. With this evolution, opportunities are beginning to emerge in categories such as telematics, radio frequency tagging, home mobility and digital out-of-home (OOH), to name a few. The Interpublic Emerging Media Lab will facilitate an engaging panel discussion on the latest in marketing innovation, including hands-on demonstrations and a range of case studies. Technologies that will be presented include: Radio-frequency identification (RFID), Digital point of sale (POS) terminals, Organic light-emitting diode (OLED) and new digital OOH signage, Mobile couponing, VoIP, Biometrics, Virtual worlds and artificial intelligence. Thought-leaders will share their ideas and experiences in this lively and interactive forum, and offer attendees tangible insight into leveraging new solutions in their media plans.