SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: In the dynamic and fluid world of new media and consumer control, the industry is often focused on “the next big thing.” Staying on the cutting-edge of this new digital age is critical to creating time with customers in a media fragmented world. Though traditional marketing techniques are still crucial, marketers must learn to integrate these with next-generation digital to converse and engage customers, nurture and grow relationships and drive results. And although platforms and technologies such as online video, mobile and social networking will continue to gain traction in the future, leading marketers and their agency partners are leveraging integrated marketing solutions to optimize qualified lead generation and customer acquisition and maximize the lifetime value of its existing customers. This panel brings together executives from first-tier brands and marketing services agencies to discuss the current and future landscape of customer relationship management.