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Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem
| Wednesday, April 16 | ||||
|---|---|---|---|---|
| 4:00pm - 5:00pm | E | Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem << less at Moscone Center Moscone Center | ||
About $60 billion is spent annually on US TV advertising, yet the most desirable demographic—young males—spend more time playing videogames than watching the boob tube, and other demographics are starting to follow. Ad dollars are now shifting to reach the gamers, and many providers are emerging to help connect brands to the audiences playing games. The gaming business is a $24 billion behemoth. This session provides market intro (size, growth rate, demographics), a survey of platforms (PC, console, handheld, mobile) and games (FPS, RTS, MMORPG, sports, etc.) available, and will take a look at whether marketers and buyers see a value proposition and how buyers and sellers are working together to define and realize success in regards to performance and ROI. Website http://www.ad-tech.com/sf/session_detail.asp?session=758&refad=1 | ||||
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