SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Online retail sales in the US will reach $155.8 billion this year, up 19% over 2007, according to eMarketer. Most of this growth will be driven not by new buyers, but by veteran online buyers who are spending more of their budgets online. The latest digital technologies and services offer retailers exciting opportunities to “engage” with prospects and customers in new and profitable ways. Tools such as online video, blogs, podcasts, social networks, search, word-of-mouth and other digital strategies help you to connect with consumers, and your best customers in ways that will enhance your brand image like never before. Come learn how leading marketers and service firms are using the latest techniques to drive down customer acquisition costs and enhance the lifetime value of new and existing customers.