SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Not long ago, social network marketing meant creating profiles and collecting friends. But those measures are already considered quaint. Facebook is harnessing users’ social interactions to spread ad messages virally. MySpace is targeting advertising based on personal profiles. But social network marketing keeps changing. Widgets put advertising in the hands of the consumer, “open” profiles mean social networking is no longer confined to a destination site and social commerce adds a word-of-mouth twist to online shopping. eMarketer Senior Analyst Debra Aho Williamson lays out the landscape of social network advertising now and in the near future, with a short presentation about social network ad spending and audience behavior. Then, Debra leads a panel of social networking, agency and marketing experts in a discussion, full of real-world examples, about what works and doesn’t work, how advertising on social networks is changing and the best practices for moving forward.