SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Welcome to the era of performance marketing. Digital media, platforms and technologies continue to be enhanced by increasingly focused targeting capabilities and this has captured the interest of the buy-side community. The industry continues to strive to deliver the holy grail of advertising—true one-to-one messaging—but over the past few years, marketers and their media partners have executed highly-targeted campaigns that successfully deliver on the “one-to-few” marketing promise. More recently, terms such as demographic, experiential, psychographic and behavioral targeting have entered the industry’s lexicon and reflect standard practices in the targeting ecosystem. But what are the emerging key advancements for targeting and what is next? Where does video fit within the world of targeting? How do key players in the industry feel about the targeting abilities of the various emerging mobile platforms? And how does the industry handle the issue of privacy as the government seems poised to engage more proactively in the affairs of digital media? Join leading buy-side and sell-side industry leaders in a discussion of current and emerging trends and best practices as it relates to targeting, personalization and precision marketing.