ad:tech - san francisco '08

This Is Not Your Father's Kodak

Tuesday, April 15
9:00am - 10:30am	K	This Is Not Your Father's Kodak << less at Moscone Center Moscone Center
About  The Internet has changed the face of marketing for everybody, but for the Eastman Kodak Company, it also changed the nature of their product line and brand positioning as consumers moved from film cameras to digital cameras, from development costs to free viewing of digital images and relatively inexpensive photo printing, from photos contained in albums on the shelf to photos zooming across the Internet to be shared by a potentially infinite audience. Hear Jeffrey Hayzlett, Kodak's Chief Business Development Officer, VP and head of marketing, tell the story of how the brand embraced change and transformed itself from a 21st-century product into a 21st-century brand experience. You'll get actionable perspectives and strategies that will help you keep your brand relevant in an ever-changing media universe. Website  http://www.ad-tech.com/sf/session_detail.asp?session=735&refad=1

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da7ve sirkleck Cannistraci KathrynF MerelyHuman johnengler valerietsai CWolve njtabbal TiffanyStrobel adtech321 RyanB mandydale creativeillusion ryan.dranginis katieb ryanbarrett aaron mirkolorenz

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