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Follow the Money - The Buyers Weigh In
| Tuesday, April 15 | ||||
|---|---|---|---|---|
| 12:00pm - 1:00pm | P | Follow the Money - The Buyers Weigh In << less at Moscone Center Moscone Center | ||
About Offline. Online. Above the Line. Below the Line. There is no line. Never—in the history of advertising—has the exercise of strategic media planning and buying been so challenging. Digital media and technologies have unleashed a torrent of new advertising platforms while traditional media platforms endure increased scrutiny in an era of performance marketing. The media mix has never been so vast yet so fragmented and the consumer has never enjoyed so much control. It is a perfect storm of complexity and if the digital revolution hasn’t already caused enough anxiety, the threat of an economic slowdown and reduced advertising budgets also loom. For media professionals, the good news is that it has never been such an exciting time to be on the buy-side. Across most digital platforms, marketers and their agency partners are limited only by their imagination while many traditional media platforms are becoming more measurable (albeit slowly). Not to be forgotten, search has taken the advertising industry by storm and shows no sign of slowing its siphoning of advertising dollars from all other media. So, what are planners, buyers and brand managers to do? This session brings together leading agency and client-side media professionals to discuss how they view the emerging landscape and how they are allocating dollars in the new media mix. Website http://www.ad-tech.com/sf/session_detail.asp?session=738&refad=1 | ||||
Who's Interested?
NEW! Schedule a meeting with the attendees below by clicking on their profile!pmclenaghan CWolve valerietsai johnengler jhummel MerelyHuman reid.sorenson TiffanyStrobel katieb mirkolorenz
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