BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org ad:tech - san francisco '08//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T120000
DTEND;TZID=America/Los_Angeles:20080415T130000
SUMMARY:Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow?s Marketer
DESCRIPTION:The definition of interactive continues to change. Digital is no longer a fixed medium\, but is now making its way out of the home and the office into new venues and devices. With this evolution\, opportunities are beginning to emerge in categories such as telematics\, radio frequency tagging\, home mobility and digital out-of-home (OOH)\, to name a few. The Interpublic Emerging Media Lab will facilita...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:5d9b68867e453fa14ba85b86bbf6b3a5@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=737&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T130000
DTEND;TZID=America/Los_Angeles:20080415T140000
SUMMARY:The Campaign Analytics Clinic
DESCRIPTION:Real stories from the frontlines of internet advertising will be used to demonstrate how to detect early warning signs of performance issues\, and provide proven methods to fix campaigns so that they perform beyond expectations. We?ll explore pitfalls such as: Analysis paralysis ? do you know which metrics really matter? / Catastrophic Success ? are you prepared for the best case scenario? /...
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:3cc905786606aa84ebd45016bc41b364@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T141500
DTEND;TZID=America/Los_Angeles:20080415T151500
SUMMARY:Futuresearch - Watch This Space
DESCRIPTION:Search advertising is predicted to hit $16 billion by 2011; so where is the growth coming from? Who?s going to be buying which flavor of search ad products next year? Search marketers struggle to embrace non-performance media being sold search-style as auctioned media\, while traditional advertisers and agencies have yet to fully maximize search but control the budgets for TV\, radio and print. Wi...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:c3170754dcac3ae78eebe55e6513fa6e@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=740&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T153000
DTEND;TZID=America/Los_Angeles:20080415T163000
SUMMARY:The Modern Agency
DESCRIPTION:Digital media and technologies continue to impact all media and the entire business of marketing communications. And advertising agencies are not immune to the influence of the digital revolution. In addition to the established traditional creative and media services agencies\, a new raft of agencies have emerged\, looking to shake up the status quo. As a result\, the strategic relationship with the...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:4560850b253ac9ef56e7550025f1c015@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=742&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T164500
DTEND;TZID=America/Los_Angeles:20080415T174500
SUMMARY:Social Network Marketing - Exploring the Value Proposition
DESCRIPTION:Not long ago\, social network marketing meant creating profiles and collecting friends. But those measures are already considered quaint. Facebook is harnessing users? social interactions to spread ad messages virally. MySpace is targeting advertising based on personal profiles. But social network marketing keeps changing. Widgets put advertising in the hands of the consumer\, ?open? profiles...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:196fcca01df1cd780815f9b4caa007ce@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=743&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T180000
DTEND;TZID=America/Los_Angeles:20080416T000000
SUMMARY:SF BIG Party
DESCRIPTION:Join the Bay Area Interactive Group (BIG) as we host our third-annual ad:tech San Francisco kick-off event\, Tuesday\, April 15th at 111 Minna. Network with industry colleagues in a gallery showcasing work from a unique blend of local and international artists. Doors on Minna Street open at 6pm.
CATEGORIES:SPECIAL
LOCATION:111 Minna Gallery\, 111 Minna
SEQUENCE:0
UID:152c80397dd05be26051537383592f96@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T090000
DTEND;TZID=America/Los_Angeles:20080416T100000
SUMMARY:Consumers\, Content and Control: Big Media in the Digital Age
DESCRIPTION:There has been a fundamental shift during the past 2 years in the way entertainment\, media and content companies have dealt with the opportunities and challenges of the emerging digital landscape. Digital technologies and platforms continue to create challenges for big media but they also provide these and other media and entertainment companies with new\, multi-platform production and distribution...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:005099f1e78750118da7aa378f56fd31@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=833&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T110000
DTEND;TZID=America/Los_Angeles:20080416T120000
SUMMARY:You Don't Know Jack! Teens Speak Out
DESCRIPTION:The digital evolution shows no signs of slowing down. With new media options progressing at a rapid pace\, Millennials seem to be moving just as fast--adapting with ease and continually craving the next big thing. Are you trying to catch up or are you up to speed and ready for what?s next? ad:tech San Francisco is excited to present a panel of true experts: real teens. real consumers\, the real de...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:08bb0c03708e76f7929cce03bf79782e@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=747&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T121500
DTEND;TZID=America/Los_Angeles:20080416T131500
SUMMARY:Publishing in the Digital Age: How Media Companies are Extending Their Reach
DESCRIPTION:Digital technologies and platforms are constantly changing the publishing landscape. Media companies are finding that their competition is no longer a defined set of traditional players requiring them to continue to identify new and compelling profitable revenue streams. And new-breed publishers must also continue to evolve and innovate as traditional publishers get hip to the point and increasing...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:24b75874cbee2497c0d4d311a0a05ce4@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=781&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T121500
DTEND;TZID=America/Los_Angeles:20080416T131500
SUMMARY:Tactical Search: Local & Mobile Search
DESCRIPTION:One of the original promises of the Internet was geographically relevant and targeted content for all. Local marketing strategies are effective and have widespread application\, yet many marketers have yet to gain a solid understanding of the marketplace. In this session\, we?ll provide an update on the local and mobile landscapes today and what you can expect to see in the future. You?ll also g...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:9cdca0a9e3e64b863e43c4156cc5a5f5@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=780&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T133000
DTEND;TZID=America/Los_Angeles:20080416T143000
SUMMARY:Leveraging Automated Optimization to Lower Your CPA
DESCRIPTION:Join AdShuffle at ad:tech San Francisco to learn how real-time\, automated optimization can successfully lower your CPA. This is a unique opportunity to hear from experts in online acquisition and optimization. AdShuffle is proud to bring you a lunch forum that will satisfy both your mind and your appetite.
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:853f948d52dfa5e3c0b49da6d2d14f53@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T144500
DTEND;TZID=America/Los_Angeles:20080416T154500
SUMMARY:Targeting 2.0: Precision Marketing inthe Digital Area
DESCRIPTION:Welcome to the era of performance marketing. Digital media\, platforms and technologies continue to be enhanced by increasingly focused targeting capabilities and this has captured the interest of the buy-side community. The industry continues to strive to deliver the holy grail of advertising?true one-to-one messaging?but over the past few years\, marketers and their media partners have execute...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:140d9605aadffaa9e29afd1b478f2d65@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=752&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem
DESCRIPTION:$60 billion is spent annually on US TV advertising\, yet the most desirable demographic?young males?spend more time playing videogames than watching the boob tube\, and other demographics are starting to follow. Ad dollars are now shifting to reach the gamers\, and many providers are emerging to help connect brands to the audiences playing games. The gaming business is a $24 billion behemoth. Thi...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:331ba5060e609f9b7fb9839ebb9b7f8f@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=758&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:The Geoff Ramsey Experience: Online Video Advertising
DESCRIPTION:The online video revolution is underway. Are you prepared? Spending by US marketers on online video ads continues to grow at double-digit rates with spending on such ads to top $4 billion by 2011. In addition to teens and young adults\, Gen X?ers\, boomers and even seniors are gravitating to video sites. The battle continues between user generated content sites\, such as YouTube and Heavy.com\, and...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ec0d3e58310482558131cc16dfc7c4c2@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=757&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:Measurement Maelstrom: Leveraging Current and Emerging Metrics to Define the New Media Currency
DESCRIPTION:As online marketing choices diversify (search\, display\, mobile\, CGM\, etc.)\, marketers are constantly presented with an array of exciting new opportunities to target\, reach and engage with their customers. However\, the monumental and sobering challenge of simply understanding all these moving parts is an equally powerful reality-check for marketers\, agencies\, publishers and their vendor partners. M...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:227d91562c60a51816b06aaaa20dc2ce@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=756&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T171500
DTEND;TZID=America/Los_Angeles:20080416T181500
SUMMARY:The Truth about Mobile Advertising and Branding
DESCRIPTION:How do you make your mobile ads relevant to the consumers you?re trying to reach? How can publishers and advertisers work together to target the mobile audience? Should consumers ?opt-in? or can advertisers develop non-intrusive\, highly targeted advertising that consumers will readily accept? What mobile formats (e.g.\, WAP\, SMS/messaging\, banner ads) will pave the way in 2008 and beyond? And...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:c5d503c72fa56b38330142ad8a23a3ad@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=762&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T171500
DTEND;TZID=America/Los_Angeles:20080416T181500
SUMMARY:Trench Warfare in the Digital Age: Relationship Marketing Makes a Comeback
DESCRIPTION:For those marketers who?ve been around the block a bit\, many will remember the groundbreaking book ?Relationship Marketing? by Regis McKenna. While the discipline had existed for decades\, Mr. McKenna ushered in a new era of marketing by coining this now ubiquitious phrase. But as the Internet and other sexy new digital platforms came to the fore\, relationship marketing fell out of favor and...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:01b07762c23b502198ff7f4f0c655d63@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=760&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T093000
DTEND;TZID=America/Los_Angeles:20080417T103000
SUMMARY:What Can Mobile Do For You? A Mobile Marketing Primer
DESCRIPTION:Is 2008 the year that mobile marketing takes off\, and if so\, are you positioning yourself ahead of the competition or are you already behind the curve? Attend this primer to understand how mobile can be best utilized to help brands define their mobile strategy. Discover how to: Develop a mobile advertising and marketing business model. Work within design constraints and across multiple carriers an...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ebc2f3e1dd03cafa3fcc48851c202994@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=767&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T093000
DTEND;TZID=America/Los_Angeles:20080417T103000
SUMMARY:Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age
DESCRIPTION:In the dynamic and fluid world of new media and consumer control\, the industry is often focused on ?the next big thing.? Staying on the cutting-edge of this new digital age is critical to creating time with customers in a media fragmented world. Though traditional marketing techniques are still crucial\, marketers must learn to integrate these with next-generation digital to converse and engage...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:47ab3f4426b061f3d12a4dd703e7dd1b@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=764&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T120000
DTEND;TZID=America/Los_Angeles:20080417T130000
SUMMARY:Optimizing Across Media
DESCRIPTION:Advertisers have wanted to know the true\, full impact of their ads across media since they began buying them. And today\, as advertisers shift their spending in response to fragmenting media\, changing consumer habits and corporate demands for high\, verifiable ROI\, they need to understand and optimize their media plans more than ever before. With the onset of digital\, we've come far since John Wanam...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:afc05ed6966af1c898d46b7d33efd14d@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=775&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:Traditional Media Gets a Digital Infusion through Mobile
DESCRIPTION:As traditional advertising dollars face new threats\, an unlikely savior is found in digital agencies. This panel discusses how mobile technology becomes the ultimate direct-response mechanism\, making once-static traditional media both interactive and measurable. Case examples show how mobile is being integrated with print\, broadcast and out-of-home ads\, injecting new value. Traditional media offer...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:71a9e638cdcd7282f5417a4c9a87cae0@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=785&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:How Interactive Marketing Associations are Driving Growth One Market at a Time
DESCRIPTION:Many of us are either familiar with or members of interactive marketing associations (IMAs). Who participates and who needs to? How are these groups engaging their traditional counterparts? How do they stay relevant to the communities they serve? What are the missions of these groups and how are they similar or different from market to market? Representatives from four major US digital marketing a...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:91a25c37f6e20f80b5cac10fed57d5e5@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=784&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:Making Widgets and Gadgets Work for You
DESCRIPTION:With so much focus these days on social media and changing consumer habits\, the line between what?s advertising and what?s content continues to blur. Widgets and gadgets play an important role in these social circles and extend the opportunity for marketers to expand their audience and build brand by reaching core demographics and key influencers. Join Jeremiah Owyang of Forrester Research as...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:9927cf9fe2c717db1199f29b9991daed@dhelmreich.adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=783&refad=1
END:VEVENT
END:VCALENDAR