BEGIN:VCALENDAR
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.org ad:tech - san francisco '08//EN
VERSION:2.0
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T090000
DTEND;TZID=America/Los_Angeles:20080415T103000
SUMMARY:This Is Not Your Father's Kodak
DESCRIPTION:The Internet has changed the face of marketing for everybody\, but for the Eastman Kodak Company\, it also changed the nature of their product line and brand positioning as consumers moved from film cameras to digital cameras\, from development costs to free viewing of digital images and relatively inexpensive photo printing\, from photos contained in albums on the shelf to photos zooming across the I...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:11dbe97599a9054a2caf4a887426ea40@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=735&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T100000
DTEND;TZID=America/Los_Angeles:20080415T110000
SUMMARY:Stop by the Rubicon Project Mad Cash Lounge for a hot espresso
DESCRIPTION:Our team of industry-experienced\, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space.
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:69d8db0cb3976d1e9573fa17427024c7@adtech-sf08.sched.org
URL:http://rubiconproject.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T104500
DTEND;TZID=America/Los_Angeles:20080415T114500
SUMMARY:The Art of Conversation - Building Great Brands in the Digital Age
DESCRIPTION:To what extent does listening and conversation share a symbiotic relationship? Brands must transition from monologue to dialogue in the era of consumer control\, but how do they proactively engage and converse with consumers? Should they be Web 2.0 ?enabled" to start listening\, or will better attention to existing feedback mechanisms such as consumer affairs and customer service departments infor...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:7e0156f92322047c235525120baa8113@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=736&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T120000
DTEND;TZID=America/Los_Angeles:20080415T130000
SUMMARY:Follow the Money - The Buyers Weigh In
DESCRIPTION:Offline. Online. Above the Line. Below the Line. There is no line. Never?in the history of advertising?has the exercise of strategic media planning and buying been so challenging. Digital media and technologies have unleashed a torrent of new advertising platforms while traditional media platforms endure increased scrutiny in an era of performance marketing. The media mix has never been so vas...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:022fe37f102081521836b15b0119f022@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=738&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T120000
DTEND;TZID=America/Los_Angeles:20080415T130000
SUMMARY:Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow?s Marketer
DESCRIPTION:The definition of interactive continues to change. Digital is no longer a fixed medium\, but is now making its way out of the home and the office into new venues and devices. With this evolution\, opportunities are beginning to emerge in categories such as telematics\, radio frequency tagging\, home mobility and digital out-of-home (OOH)\, to name a few. The Interpublic Emerging Media Lab will facilita...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:5d9b68867e453fa14ba85b86bbf6b3a5@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=737&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T130000
DTEND;TZID=America/Los_Angeles:20080415T140000
SUMMARY:The Campaign Analytics Clinic
DESCRIPTION:Real stories from the frontlines of internet advertising will be used to demonstrate how to detect early warning signs of performance issues\, and provide proven methods to fix campaigns so that they perform beyond expectations. We?ll explore pitfalls such as: Analysis paralysis ? do you know which metrics really matter? / Catastrophic Success ? are you prepared for the best case scenario? /...
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:3cc905786606aa84ebd45016bc41b364@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T130000
DTEND;TZID=America/Los_Angeles:20080415T140000
SUMMARY:ValidClick AdExchange
DESCRIPTION:Establishing true market prices for your PPC campaigns. Looking to expand your pay-per-click campaigns beyond the major search engines? Join John Linden from Kowabunga! and Dr. Joseph Milana from Fair Isaac Corporation to explore their new technology alliance and how ValidClick AdExchange can help deliver consistent ROI regardless of the traffic source.
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:10c07d0145cb79dd7ee408612732a3e2@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T130000
DTEND;TZID=America/Los_Angeles:20080415T140000
SUMMARY:Delegate Lunch
DESCRIPTION:
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:aa1bed65a9fa6f10bd47cb4def20417e@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=794&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T130000
DTEND;TZID=America/Los_Angeles:20080415T120000
SUMMARY:Rohit Bhargava - Personality Not Included (Book Signing)
DESCRIPTION:This is the official first book signing for the hot new marketing book\, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back. If you are in SF on the 18th of April\, you can also get an invite to the Official Launch Party for the book.
CATEGORIES:SPECIAL
LOCATION:Ad:Tech Bookstore\, San Francisco\, CA
SEQUENCE:0
UID:f74ef4805c93f6322547ba37c10c2b1b@adtech-sf08.sched.org
URL:http://www.aboutrohit.com/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T141500
DTEND;TZID=America/Los_Angeles:20080415T151500
SUMMARY:Futuresearch - Watch This Space
DESCRIPTION:Search advertising is predicted to hit $16 billion by 2011; so where is the growth coming from? Who?s going to be buying which flavor of search ad products next year? Search marketers struggle to embrace non-performance media being sold search-style as auctioned media\, while traditional advertisers and agencies have yet to fully maximize search but control the budgets for TV\, radio and print. Wi...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:c3170754dcac3ae78eebe55e6513fa6e@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=740&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T141500
DTEND;TZID=America/Los_Angeles:20080415T151500
SUMMARY:Media and Entertainment - Programming\, Distribution and Advertising in a Multi-Platform World
DESCRIPTION:How are leading media and entertainment companies looking at the evolving distribution landscape and taking advantage of multi-platform opportunities in an era where content can be distributed via broadcast and cable\, online\, through podcast and vidcasts\, via mobile devices and across multiple on-demand platforms? And how does the wave of consumer generated content fit into this picture? How will...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:3574b955f50f7201ae7735986b027c1c@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=779&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T153000
DTEND;TZID=America/Los_Angeles:20080415T163000
SUMMARY:Beyond the Pre-Roll - The State of Online Video
DESCRIPTION:Digital video across multiple platforms is transforming all media and the business of marketing communications. Content providers and media companies have an array of new development opportunities across a variety of platforms\, and advertisers and creative directors are faced with a seemingly endless stream of new and\, in some cases\, unproven forms of video-based advertising inventory. Buyers\, sel...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:64df7c3b8d1e5d118c3df8b8e27658e8@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=741&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T153000
DTEND;TZID=America/Los_Angeles:20080415T163000
SUMMARY:The Modern Agency
DESCRIPTION:Digital media and technologies continue to impact all media and the entire business of marketing communications. And advertising agencies are not immune to the influence of the digital revolution. In addition to the established traditional creative and media services agencies\, a new raft of agencies have emerged\, looking to shake up the status quo. As a result\, the strategic relationship with the...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:4560850b253ac9ef56e7550025f1c015@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=742&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T160000
DTEND;TZID=America/Los_Angeles:20080415T170000
SUMMARY:Stop by the Rubicon Project Mad Cash Lounge for a cold beer and a demo
DESCRIPTION:Our team of industry-experienced\, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space.
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:b170b6b59954783f737495bc9286bd6f@adtech-sf08.sched.org
URL:http://rubiconproject.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T164500
DTEND;TZID=America/Los_Angeles:20080415T174500
SUMMARY:Social Network Marketing - Exploring the Value Proposition
DESCRIPTION:Not long ago\, social network marketing meant creating profiles and collecting friends. But those measures are already considered quaint. Facebook is harnessing users? social interactions to spread ad messages virally. MySpace is targeting advertising based on personal profiles. But social network marketing keeps changing. Widgets put advertising in the hands of the consumer\, ?open? profiles...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:196fcca01df1cd780815f9b4caa007ce@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=743&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T164500
DTEND;TZID=America/Los_Angeles:20080415T174500
SUMMARY:The Internet Economy
DESCRIPTION:Our industry is once again booming\, with companies being acquired for many hundreds of millions of dollars and stock prices of the industry leaders are heading into the stratosphere. In this session\, we help you sort through the noise to look at the spectrum of public companies\, the mergers and acquisition landscape and the key strategic and tactical trends for the business of digital marketing in...
CATEGORIES:POWERPANEL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:cb2ea7e750949f1e8403133fef766de9@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=744&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T180000
DTEND;TZID=America/Los_Angeles:20080415T200000
SUMMARY:Media Web Meetup V
DESCRIPTION:Corey Denis and Mike McGinley will be talking to us about their many years of experience working in the music industry (they have some wild stories). They will also take us through the narrative of what is happening now as the major shifts happen.
CATEGORIES:SPECIAL
LOCATION:Neue Songbird Nest\, 585 Howard Street
SEQUENCE:0
UID:0009bc6727390f253055c651a6ae98be@adtech-sf08.sched.org
URL:http://upcoming.yahoo.com/event/466301/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T180000
DTEND;TZID=America/Los_Angeles:20080416T000000
SUMMARY:SF BIG Party
DESCRIPTION:Join the Bay Area Interactive Group (BIG) as we host our third-annual ad:tech San Francisco kick-off event\, Tuesday\, April 15th at 111 Minna. Network with industry colleagues in a gallery showcasing work from a unique blend of local and international artists. Doors on Minna Street open at 6pm.
CATEGORIES:SPECIAL
LOCATION:111 Minna Gallery\, 111 Minna
SEQUENCE:0
UID:152c80397dd05be26051537383592f96@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080415T190000
DTEND;TZID=America/Los_Angeles:20080416T000000
SUMMARY:ad:tech Awards
DESCRIPTION:Join us at Mezzanine\, a local SF night spot\, for an evening of recognition\, celebration and fun. Sign-up for the awards Ceremony when you register for ad:tech San Francisco.
CATEGORIES:SPECIAL
LOCATION:Mezzanine\, 444 Jesse St
SEQUENCE:0
UID:aabd6609a0ac84be4edb5f0cf0bbeb70@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T090000
DTEND;TZID=America/Los_Angeles:20080416T091500
SUMMARY:ADM Business Update and Discussion of Top-line Progress and Future Plans
DESCRIPTION:with Chris MacDonald\, Chairman\, ADM
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:7c6d18b7f792542231ff40bfc50b3e28@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T090000
DTEND;TZID=America/Los_Angeles:20080416T100000
SUMMARY:Consumers\, Content and Control: Big Media in the Digital Age
DESCRIPTION:There has been a fundamental shift during the past 2 years in the way entertainment\, media and content companies have dealt with the opportunities and challenges of the emerging digital landscape. Digital technologies and platforms continue to create challenges for big media but they also provide these and other media and entertainment companies with new\, multi-platform production and distribution...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:005099f1e78750118da7aa378f56fd31@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=833&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T091500
DTEND;TZID=America/Los_Angeles:20080416T095500
SUMMARY:Downloadable Media: The State of the Industry and Success Stories
DESCRIPTION:Edison Media provides exclusive access to the third edition of - The Podcast Consumer Revealed III study. Hear a complete analysis of the growing podcast audience\, composition\, comsumption habits\, wants and needs of podcast consumers as well as previously unreleased data on the power of podcast advertising.
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:a0bf702e3612f6b0fe0e49466890e1f9@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T100000
DTEND;TZID=America/Los_Angeles:20080416T104500
SUMMARY:Downloadable Media Advertising Standards - New Units Debut for Public Comment
DESCRIPTION:Thinking about buying advertising in portable media? Are you a content producer who wants a "piece of the action?" See the unveiling of the industry's first set of ad formats and have the opportunity to comment in this open forum.
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:4d2ad7be38b7f27778dd817d23e2a4a8@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T100000
DTEND;TZID=America/Los_Angeles:20080416T110000
SUMMARY:State of the Industry
DESCRIPTION:Consumer generated content\, social networking\, online video\, ad networks\, activation\, engagement\, mobile marketing\, the death of television as we know it and so much more?The digital revolution is in full swing and the velocity of change only seems to be increasing. Estimates indicate that online advertising spending will surge to $32 billion by 2010 as marketers increasingly leverage digital me...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:8d1b1d441757a50ee607c1f7f614a8a3@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=746&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T100000
DTEND;TZID=America/Los_Angeles:20080416T110000
SUMMARY:Stop by the Rubicon Project Mad Cash Lounge for a hot espresso
DESCRIPTION:Our team of industry-experienced\, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space.
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:baa6695a647f747d579f5484d9b71663@adtech-sf08.sched.org
URL:http://rubiconproject.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T110000
DTEND;TZID=America/Los_Angeles:20080416T114500
SUMMARY:Downloadable Media Audience Measurement Guidelines Unveiled
DESCRIPTION:The Association unveils its recommendations for measuring podcast listener/viewer numbers to be applied and replicated by any creator or aggregator of downloadable media. Creation of these standards allows confidence in reporting to advertising agencies and brand sponsors to increase the volume of media bought in this category of highly engaged consumers.
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ad4cc850dab7ea2eba96df9ecbc30633@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T110000
DTEND;TZID=America/Los_Angeles:20080416T120000
SUMMARY:You Don't Know Jack! Teens Speak Out
DESCRIPTION:The digital evolution shows no signs of slowing down. With new media options progressing at a rapid pace\, Millennials seem to be moving just as fast--adapting with ease and continually craving the next big thing. Are you trying to catch up or are you up to speed and ready for what?s next? ad:tech San Francisco is excited to present a panel of true experts: real teens. real consumers\, the real de...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:08bb0c03708e76f7929cce03bf79782e@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=747&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T121500
DTEND;TZID=America/Los_Angeles:20080416T131500
SUMMARY:TV 3.0
DESCRIPTION:From high-definition and multi-platform programming to the on-demand universe of DVRs\, TiVo\, Slingbox\, and others\, television is being catapulted by technology into a whole new world where it can be consumed anytime\, anywhere and on any device. Our TV 3.0 experts delve into the theory and research behind consumer?s new TV consumption habits and look at how leading broadcasters are taking advanta...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:bb941c869c27d20310680342b16e4521@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=750&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T121500
DTEND;TZID=America/Los_Angeles:20080416T131500
SUMMARY:New Creative\, New Tools
DESCRIPTION:Certain fundamental changes in the way we design for the Web have occurred in the past 2 years. From changes in audience behavior?the rise of social networks\, blogging\, serious collaborative processing\, consumer production?to hard-core programmatic and infrastructure issues (e.g.\, AJAX\, open-source\, mobility\, bandwidth)\, there's never been a more difficult\, or exciting\, time to be a designer t...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:0e0fb24390076bcc57b1e29e809ee686@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=751&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T121500
DTEND;TZID=America/Los_Angeles:20080416T131500
SUMMARY:Publishing in the Digital Age: How Media Companies are Extending Their Reach
DESCRIPTION:Digital technologies and platforms are constantly changing the publishing landscape. Media companies are finding that their competition is no longer a defined set of traditional players requiring them to continue to identify new and compelling profitable revenue streams. And new-breed publishers must also continue to evolve and innovate as traditional publishers get hip to the point and increasing...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:24b75874cbee2497c0d4d311a0a05ce4@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=781&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T121500
DTEND;TZID=America/Los_Angeles:20080416T131500
SUMMARY:Tactical Search: Local & Mobile Search
DESCRIPTION:One of the original promises of the Internet was geographically relevant and targeted content for all. Local marketing strategies are effective and have widespread application\, yet many marketers have yet to gain a solid understanding of the marketplace. In this session\, we?ll provide an update on the local and mobile landscapes today and what you can expect to see in the future. You?ll also g...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:9cdca0a9e3e64b863e43c4156cc5a5f5@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=780&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T133000
DTEND;TZID=America/Los_Angeles:20080416T143000
SUMMARY:Leveraging Automated Optimization to Lower Your CPA
DESCRIPTION:Join AdShuffle at ad:tech San Francisco to learn how real-time\, automated optimization can successfully lower your CPA. This is a unique opportunity to hear from experts in online acquisition and optimization. AdShuffle is proud to bring you a lunch forum that will satisfy both your mind and your appetite.
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:853f948d52dfa5e3c0b49da6d2d14f53@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T133000
DTEND;TZID=America/Los_Angeles:20080416T143000
SUMMARY:The Campaign Analytics Clinic
DESCRIPTION:Real stories from the frontlines of internet advertising will be used to demonstrate how to detect early warning signs of performance issues\, and provide proven methods to fix campaigns so that they perform beyond expectations. We?ll explore pitfalls such as: Analysis paralysis ? do you know which metrics really matter? / Catastrophic Success ? are you prepared for the best case scenario? /...
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:9d1c1e1b3f857c5bc2670f00073842c2@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T133000
DTEND;TZID=America/Los_Angeles:20080416T143000
SUMMARY:Delegate Lunch
DESCRIPTION:
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:416bf787c7b324c0c662004bc50c2138@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=739&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T144500
DTEND;TZID=America/Los_Angeles:20080416T154500
SUMMARY:Digital Ad Networks: Are They Safe for Brands?
DESCRIPTION:Some brand marketers complain that the sites where they like to advertise are always out of inventory\, but if you suggest that marketers can find new or equivalent audiences by using an ad network with its impressive reach and optimization technologies\, their eyes widen in alarm. Is this anxiety justified? Ad networks have come a long way since the dreary days of remnant inventory and pure DR ads...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:a050d6f4c6f3d3c63ed60a2d35639892@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=754&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T144500
DTEND;TZID=America/Los_Angeles:20080416T154500
SUMMARY:Online Video Workshop
DESCRIPTION:Video is all the rage and is transforming the businesses of digital media and marketing. Content providers and media companies have an array of new development opportunities across a variety of platforms\, and advertisers and agencies are faced with many new forms of video-based inventory. In addition to new opportunities for innovation and creative breakthroughs\, the video era has also introduced...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:a64c97e7dbf2eef1ce5d6a012107ae95@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=755&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T144500
DTEND;TZID=America/Los_Angeles:20080416T154500
SUMMARY:Consumer Insights I: Leading Marketers Share Their Vision
DESCRIPTION:Brands continue to compete for the ultimate eyeball and looking to build loyalty amongst their customers. And as the consumer becomes increasingly elusive\, how do leading marketers decide when and where to place their marketing bets in a progressively digital world? Are certain devices and outlets more effective at lifting brand exposure? Can search drive brand awareness? How are consumers interac...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:c63234f4738a91c587fb7b861203a9fb@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=753&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T144500
DTEND;TZID=America/Los_Angeles:20080416T154500
SUMMARY:Targeting 2.0: Precision Marketing inthe Digital Area
DESCRIPTION:Welcome to the era of performance marketing. Digital media\, platforms and technologies continue to be enhanced by increasingly focused targeting capabilities and this has captured the interest of the buy-side community. The industry continues to strive to deliver the holy grail of advertising?true one-to-one messaging?but over the past few years\, marketers and their media partners have execute...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:140d9605aadffaa9e29afd1b478f2d65@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=752&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem
DESCRIPTION:$60 billion is spent annually on US TV advertising\, yet the most desirable demographic?young males?spend more time playing videogames than watching the boob tube\, and other demographics are starting to follow. Ad dollars are now shifting to reach the gamers\, and many providers are emerging to help connect brands to the audiences playing games. The gaming business is a $24 billion behemoth. Thi...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:331ba5060e609f9b7fb9839ebb9b7f8f@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=758&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:Web 2.0 Meets Thunderdome
DESCRIPTION:In this session\, you'll hear from experts on Buzz Marketing\, Mobile Marketing and Social Networks discussing the marketing value of their respective channels. You will also discover why digital marketers should be investing first in their own tactics and channels before they look at others. And we want your opinion: This highly interactive Exchange Series session will be moderated by Chris Marriot...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:3141ce74b42bb43faef88768997dc30d@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=759&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:The Geoff Ramsey Experience: Online Video Advertising
DESCRIPTION:The online video revolution is underway. Are you prepared? Spending by US marketers on online video ads continues to grow at double-digit rates with spending on such ads to top $4 billion by 2011. In addition to teens and young adults\, Gen X?ers\, boomers and even seniors are gravitating to video sites. The battle continues between user generated content sites\, such as YouTube and Heavy.com\, and...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ec0d3e58310482558131cc16dfc7c4c2@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=757&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:Measurement Maelstrom: Leveraging Current and Emerging Metrics to Define the New Media Currency
DESCRIPTION:As online marketing choices diversify (search\, display\, mobile\, CGM\, etc.)\, marketers are constantly presented with an array of exciting new opportunities to target\, reach and engage with their customers. However\, the monumental and sobering challenge of simply understanding all these moving parts is an equally powerful reality-check for marketers\, agencies\, publishers and their vendor partners. M...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:227d91562c60a51816b06aaaa20dc2ce@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=756&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T160000
DTEND;TZID=America/Los_Angeles:20080416T170000
SUMMARY:Stop by the Rubicon Project Mad Cash Lounge for a cold beer and a demo
DESCRIPTION:Our team of industry-experienced\, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space.
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:a9c4f458a66304aa050bc9fba3da632f@adtech-sf08.sched.org
URL:http://rubiconproject.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T171500
DTEND;TZID=America/Los_Angeles:20080416T181500
SUMMARY:The Truth about Mobile Advertising and Branding
DESCRIPTION:How do you make your mobile ads relevant to the consumers you?re trying to reach? How can publishers and advertisers work together to target the mobile audience? Should consumers ?opt-in? or can advertisers develop non-intrusive\, highly targeted advertising that consumers will readily accept? What mobile formats (e.g.\, WAP\, SMS/messaging\, banner ads) will pave the way in 2008 and beyond? And...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:c5d503c72fa56b38330142ad8a23a3ad@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=762&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T171500
DTEND;TZID=America/Los_Angeles:20080416T181500
SUMMARY:The Consumer Experience in a Multi-Platform World
DESCRIPTION:In this rapidly emerging multi-platform universe\, the opportunities to create innovative and compelling marketing campaigns are seemingly endless. Marketers have the opportunity to reach new and more refined audiences with new forms of creative and branded sponsorships\, and media companies have a wealth of new platforms and resulting content and advertising inventory models to offer their marketin...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ebba6827981888f9e08202d04d0d0e8f@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=763&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T171500
DTEND;TZID=America/Los_Angeles:20080416T181500
SUMMARY:Left Coast Creative
DESCRIPTION:Leading Left Coast creative directors showcase a cross section of innovative digital and integrated work for multiple clients and discuss the strategy behind each campaign and the related pieces that supported the work. Learn from these creative directors about how to inspire and harness the big idea in an increasingly digital world dominated by fragmenting media and attention spans. What customer...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:85a09ec31327c65904177c717d638f66@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=761&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T171500
DTEND;TZID=America/Los_Angeles:20080416T181500
SUMMARY:Trench Warfare in the Digital Age: Relationship Marketing Makes a Comeback
DESCRIPTION:For those marketers who?ve been around the block a bit\, many will remember the groundbreaking book ?Relationship Marketing? by Regis McKenna. While the discipline had existed for decades\, Mr. McKenna ushered in a new era of marketing by coining this now ubiquitious phrase. But as the Internet and other sexy new digital platforms came to the fore\, relationship marketing fell out of favor and...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:01b07762c23b502198ff7f4f0c655d63@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=760&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T180000
DTEND;TZID=America/Los_Angeles:20080417T000000
SUMMARY:ADM After the Show
DESCRIPTION:Join the ADM on Kiptonic's rooftop for some mix & mingle. Enjoy a casual evening and hear more about the Association for Downloadable Media or just come for the view. Kiptronic is located at 605 Market St. Ste. 1400 - a short walk from Moscone.
CATEGORIES:SPECIAL
LOCATION:Kiptronic\, 605 Market St. Ste. 1400
SEQUENCE:0
UID:32b49c6177b18fcb5814c816fbbebaa2@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T180000
DTEND;TZID=America/Los_Angeles:20080416T230000
SUMMARY:e-Storm ad:tech Party
DESCRIPTION:Must RSVP or print invite at http://www.e-storm.com/blog/
CATEGORIES:SPECIAL
LOCATION:Otis Bar\, 25 Maiden Lane (Between Kearny and Grant)
SEQUENCE:0
UID:cc81a3ac7d7159ad0be370ee64a138a2@adtech-sf08.sched.org
URL:http://www.e-storm.com/blog/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T210000
DTEND;TZID=America/Los_Angeles:20080417T020000
SUMMARY:Adteractive Party
DESCRIPTION:Gogo Dancers\, playboy models\, open bar 9-11pm. Must RSVP at http://nextinternetparty.com
CATEGORIES:SPECIAL
LOCATION:Temple\, 540 Howard St
SEQUENCE:0
UID:d433adfc8911ea1237cf12cd02632f45@adtech-sf08.sched.org
URL:http://nextinternetparty.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080416T210000
DTEND;TZID=America/Los_Angeles:20080417T010000
SUMMARY:The Rubicon Project Party
DESCRIPTION:Open Bar\, Midnight Snacks\, and the one and only DJ Reach. By Invitation Only at the Swankiest Spot in San Francisco.
CATEGORIES:SPECIAL
LOCATION:Harlot\, 46 Minna St
SEQUENCE:0
UID:367298ff663885799bac44cffee12a2a@adtech-sf08.sched.org
URL:http://www.rubiconproject.com/adtechsf/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T093000
DTEND;TZID=America/Los_Angeles:20080417T103000
SUMMARY:Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen
DESCRIPTION:The increasing prevelance of digital signage\, embedded screens\, projected interfaces and kiosks presents a range of new considerations and opportunities for both advertisers and consumers. The era of the ?Fourth Screen? is upon us and poised to radically alter both advertiser and consumer perception of what digital media is and what purpose it serves in daily life. The addition of dynamic dist...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:9045a9fb7231a2205cd19b33811e68be@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=766&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T093000
DTEND;TZID=America/Los_Angeles:20080417T103000
SUMMARY:What Can Mobile Do For You? A Mobile Marketing Primer
DESCRIPTION:Is 2008 the year that mobile marketing takes off\, and if so\, are you positioning yourself ahead of the competition or are you already behind the curve? Attend this primer to understand how mobile can be best utilized to help brands define their mobile strategy. Discover how to: Develop a mobile advertising and marketing business model. Work within design constraints and across multiple carriers an...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ebc2f3e1dd03cafa3fcc48851c202994@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=767&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T093000
DTEND;TZID=America/Los_Angeles:20080417T103000
SUMMARY:Consumer Insights II: Mobilizing and Leveraging Customer Insight - Best Practices for the Digital Age
DESCRIPTION:We've never had as much access to real-time\, in-depth data about what customers think and how they behave in an increasingly multi-platform\, integrated world as we do today. And despite this increase in data\, consumers have never seemed so elusive nor has it ever been more challenging to translate data about those consumers into insight and apply that insight to decision-making that translates int...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:50b69383d7106bcbcec445eb9bea1c8a@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=765&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T093000
DTEND;TZID=America/Los_Angeles:20080417T103000
SUMMARY:Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age
DESCRIPTION:In the dynamic and fluid world of new media and consumer control\, the industry is often focused on ?the next big thing.? Staying on the cutting-edge of this new digital age is critical to creating time with customers in a media fragmented world. Though traditional marketing techniques are still crucial\, marketers must learn to integrate these with next-generation digital to converse and engage...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:47ab3f4426b061f3d12a4dd703e7dd1b@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=764&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T104500
DTEND;TZID=America/Los_Angeles:20080417T114500
SUMMARY:Marketing with Downloadable Media: Podcasts and Vidcasts - Buy Ads in Existing Content or Make Your Own Show?
DESCRIPTION:Get all the facts you need about podcasting\, vidcasting and portable media. Find out who is listening\, what they want to hear and how they spend their time. You'll learn the definition of "downloadable media\," how many consumers are currently enjoying portable content and who the biggest market players and media providers are\, both from a network perspective as well as top independent shows. Get a...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:077c7472171945ebe1d3d0df39d5ae81@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=770&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T104500
DTEND;TZID=America/Los_Angeles:20080417T114500
SUMMARY:Green Marketing in the Digital Age - Establishing Credentials While Sidestepping the Landmines
DESCRIPTION:The Green Revolution is underway. It is simply good business for brands to enhance their green credentials and digital media and platforms let marketers directly connect with current and prospective customers to achieve this business objective. Yet brands must also be aware that the digital consumer landscape is transparent\, brutally honest and unforgiving and marketers must take great care not to...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:96fd1570f4a62ca683f8ec4fdbadd9d3@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=789&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T104500
DTEND;TZID=America/Los_Angeles:20080417T114500
SUMMARY:The Art of Persuasion: The New Laws of eCommerce Marketing
DESCRIPTION:Online retail sales in the US will reach $155.8 billion this year\, up 19% over 2007\, according to eMarketer. Most of this growth will be driven not by new buyers\, but by veteran online buyers who are spending more of their budgets online. The latest digital technologies and services offer retailers exciting opportunities to ?engage? with prospects and customers in new and profitable ways. Tool...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:2e9d1a6505274c41a327d745e0d88633@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=769&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T104500
DTEND;TZID=America/Los_Angeles:20080417T114500
SUMMARY:Advertising in an On-Demand Universe
DESCRIPTION:The revelation that the consumer is in control is shocking to few in the business of media and advertising. However\, despite this disclosure\, it seems to be business as usual for buyers and sellers. With varying forms of on-demand capabilities\, programming and consumption on the rise (VOD\, DVRs\, satellite radio\, etc.)\, many believe the media companies and advertisers that rely on any form of time-...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:c789819ce2fe1fc50bf75a068d262569@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=768&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T120000
DTEND;TZID=America/Los_Angeles:20080417T130000
SUMMARY:Multicultural Marketing: US Hispanics Driving the Digital Revolution
DESCRIPTION:There has been an evolution. Multicultural marketing is no longer new; it is not an add-on nor should it have a one-dimensional approach. The multicultural market\, driven by US Hispanics\, is becoming the new majority. This market is not only growing\, it is becoming increasingly complex. In 2007\, the US Hispanic online market grew 12% vs. 6% growth in the overall US online market. Savvy marketers a...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:823364604c5f8a48b83e699d4eb9ee82@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=774&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T120000
DTEND;TZID=America/Los_Angeles:20080417T130000
SUMMARY:Optimizing Across Media
DESCRIPTION:Advertisers have wanted to know the true\, full impact of their ads across media since they began buying them. And today\, as advertisers shift their spending in response to fragmenting media\, changing consumer habits and corporate demands for high\, verifiable ROI\, they need to understand and optimize their media plans more than ever before. With the onset of digital\, we've come far since John Wanam...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:afc05ed6966af1c898d46b7d33efd14d@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=775&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T120000
DTEND;TZID=America/Los_Angeles:20080417T130000
SUMMARY:The Empowered Consumer: Are We Losing Control of Our Brands?
DESCRIPTION:In a digital marketing environment where you can no longer buy share of voice on a handful of networks\, cable channels\, mainstream periodicals\, radio or important outdoor billboards\, content has become increasingly more important. To further complicate matters\, the old content delivery model has been turned on its head and the rules of engagement have changed. The consumer is now both reacting to...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:215f2adcb4ccd109fb0f0a8a873ec189@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=773&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T120000
DTEND;TZID=America/Los_Angeles:20080417T130000
SUMMARY:Tactical SEO Workshop
DESCRIPTION:Leading search expert Bruce Clay returns to moderate this session on search engine optimization (SEO). There are many questions about SEO\, and you will often get different answers based upon who you ask. This session offers three perspectives: an end user wanting top ranking for his or her many properties\, a top SEO company providing services to outrank competitors\, and a search engine (Google) di...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:87c1f02e06a77dc266be4c1dfc099fb5@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=772&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T130000
DTEND;TZID=America/Los_Angeles:20080417T140000
SUMMARY:The Campaign Analytics Clinic
DESCRIPTION:Real stories from the frontlines of internet advertising will be used to demonstrate how to detect early warning signs of performance issues\, and provide proven methods to fix campaigns so that they perform beyond expectations. We?ll explore pitfalls such as: Analysis paralysis ? do you know which metrics really matter? / Catastrophic Success ? are you prepared for the best case scenario? /...
CATEGORIES:FORUM
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:047d2ae1ecaffe9c941f211effeb7a49@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T130000
DTEND;TZID=America/Los_Angeles:20080417T140000
SUMMARY:Delegate Lunch
DESCRIPTION:
CATEGORIES:SPECIAL
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:ebf4c9675eba1c37ab695b7ad73063c9@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=776&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:Traditional Media Gets a Digital Infusion through Mobile
DESCRIPTION:As traditional advertising dollars face new threats\, an unlikely savior is found in digital agencies. This panel discusses how mobile technology becomes the ultimate direct-response mechanism\, making once-static traditional media both interactive and measurable. Case examples show how mobile is being integrated with print\, broadcast and out-of-home ads\, injecting new value. Traditional media offer...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:71a9e638cdcd7282f5417a4c9a87cae0@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=785&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:Finding\, Grooming and Keeping Your Digital Sales Talent
DESCRIPTION:Scot McLernon will moderate a panel discussion and interactive town-hall meeting on topics that will include: How is the job description for the Digital Seller likely to change in the coming months and years? Given the escalating cost of digital sales talent\, what new people sources are being tapped? What are the tips on retaining your best people? Upstream Group will also be sharing some findings...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:f25ec2d2c2b82e4facf624a3c2461321@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=786&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:How Interactive Marketing Associations are Driving Growth One Market at a Time
DESCRIPTION:Many of us are either familiar with or members of interactive marketing associations (IMAs). Who participates and who needs to? How are these groups engaging their traditional counterparts? How do they stay relevant to the communities they serve? What are the missions of these groups and how are they similar or different from market to market? Representatives from four major US digital marketing a...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:91a25c37f6e20f80b5cac10fed57d5e5@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=784&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T141500
DTEND;TZID=America/Los_Angeles:20080417T151500
SUMMARY:Making Widgets and Gadgets Work for You
DESCRIPTION:With so much focus these days on social media and changing consumer habits\, the line between what?s advertising and what?s content continues to blur. Widgets and gadgets play an important role in these social circles and extend the opportunity for marketers to expand their audience and build brand by reaching core demographics and key influencers. Join Jeremiah Owyang of Forrester Research as...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:9927cf9fe2c717db1199f29b9991daed@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=783&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T153000
DTEND;TZID=America/Los_Angeles:20080417T163000
SUMMARY:Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement
DESCRIPTION:This session for the more advanced online marketer explores new tactical approaches to leverage the unique features of the Web beyond standard IAB units placed blindly across ad networks. As CPMs rise and inventory becomes tight among the portals and top 100 properties\, advertisers are sliding into midsize Websites?following users who are spending less time at the big sites and more time within...
CATEGORIES:EMERGE_PLAT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:e48c818d1fb41231eacaae0588f5f6d8@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=771&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T153000
DTEND;TZID=America/Los_Angeles:20080417T163000
SUMMARY:Training by Laredo Group: Online Advertising Measurement--How to Measure Success
DESCRIPTION:Buying online ads? Selling online ads? Managing online campaigns? Wondering if your online campaigns are working? Frustrated by the different ways media KPIs (key performance indicators) can be measured and wondering which ones are the most important? This training session will help both buyers and sellers better understand the metrics of online advertising. Learn about different ad measurement sc...
CATEGORIES:EXCHANGE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:84770b6534f7fd43316878f72b903d80@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=790&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T153000
DTEND;TZID=America/Los_Angeles:20080417T163000
SUMMARY:The Dynamics of Intent: Consumer Demand in the Digital Age
DESCRIPTION:Content publishers and advertisers know they need to consider how consumer demand influences site content as well as the mix\, approach and the plan of any media placements. However\, it can often seem a mystery as to how exactly to define\, monitor\, and rate consumer intent; and then know how to factor that data into your strategies. Join industry pioneer David Smith\, CEO of Mediasmith?and some of...
CATEGORIES:MEDIA_BRAND
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:f05bd933f5d10c7aae4c2c724f99944c@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=788&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T153000
DTEND;TZID=America/Los_Angeles:20080417T163000
SUMMARY:Email 2.0: The Empowered Consumer and You
DESCRIPTION:Given the reality of today?s empowered consumer\, marketers are faced with the challenge of adapting approach and managing effective communications\, simultaneously. Learn how you can harness this energy to develop high-performance email marketing programs. Email is the strongest tool for cultivating relationships with your customers. Examine case studies from two of the industry?s key practitio...
CATEGORIES:PERF_MKT
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:25a7fe95b2da2b0844fb01a00223107f@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=787&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T164500
DTEND;TZID=America/Los_Angeles:20080417T174500
SUMMARY:Internet Superstar\, Live at ad:tech
DESCRIPTION:There?s a whole lot more to Web video than just Star Wars kids and cats riding donkeys. The spectacle of user generated content is being augmented and supplanted by professionally produced short and long-form programs that are delivering high-quality repeatable experiences that are aggregating big audiences ? in many cases surpassing the audiences of many cable TV shows. Predominantly viewed b...
CATEGORIES:KEYNOTE
LOCATION:Moscone Center\, San Francisco\, CA
SEQUENCE:0
UID:dbb2ff7c200e8a6d43d6953a3497154f@adtech-sf08.sched.org
URL:http://www.ad-tech.com/sf/session_detail.asp?session=793&refad=1
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20080417T230000
DTEND;TZID=America/Los_Angeles:20080418T020000
SUMMARY:Flip Your Lid: Black Rock Arts Foundation Fundraiser (Afterparty)
DESCRIPTION:Dust off your chapeau and embellish your Dust off your chapeau and embellish your noggin with your fanciest headwear for BRAF's annual hat-tipping\, head-turning\, hair-raising affair. $10 if you wear a hat\, $20 otherwise.
CATEGORIES:SPECIAL
LOCATION:SupperClub\, San Francisco\, CA
SEQUENCE:0
UID:3b646421b34fe9999cf65bab36ce7f46@adtech-sf08.sched.org
URL:http://upcoming.yahoo.com/event/453902/
END:VEVENT
END:VCALENDAR